It's not about tracking locations, it's about tracking social connections. I'm a skeptic it won't see abuses.
Just like I can avoid using Facebook but they can still, in principle, keep a shadow profile with lots of details about my life, inferred by putting together knowledge from other people. Just like when I joined LinkedIn it already knew who I knew, without me entering anything except my name and email address (that was spooky, I didn't give it contacts or anything). Just like Google knows your personal interests, even if you delete all cookies at the end of every browsing session.