I recently went through this pain for an electron app. Non-EV code sign cert kept throwing SmartScreen warnings for most users. Acquiring an EV cert forced me to register a company and a hefty cert price per year, overall costing nearly $1500. Not to mention overall delay and added costs.

Meanwhile my $100/y Apple Dev subscription was enough to package the app and distribute outside App Store.

At this point I am fairly certain EV certs are nothing but rackets supported by MS.