If I abandon a cart there's a reason! Nagging me about it isn't going to make me purchase anything. You may think it did because I come back--but if that happened it's because I was after some other information first.
My last employer had a team of 3 (a dev, a copywriter, and a designer) dedicated to tweaking the abandoned cart sequence. When we implemented an abandoned card email dripper, we doubled sales in 3 months (from 40K P/M to 80+K P/M).
I hate email sequences like this as well, but they work (just like popovers with an email newsletter).
Not like, "I can't write software in my spare time" short.
Like, "I might not be able to finish writing this comment" and "There's a 50% chance I'm going to get interrupted if I try to buy this thing online right now" short.
I can still get things done at night but often I just don't have the energy.
So anyway, that's one reason why abandoned cart notifications have actually been useful for me now and then. More than 1 email is pushing it though...
I've since used this technique a few times to my advantage when renting trucks. So, it can be a downside for the business if customers catch on, unless it's considered part of doing business.
I wonder about this. I feel the same, but wonder if it's true for everyone? I kinda assume it must work some of the time, otherwise they wouldn't do it.
This maybe the next level wikibuy/honey ... Intentionally abandon carts to get more % off to undermine companies that do stupid things to get customers.
Yeah, I do that all the time when I'm dealing with real humans. Get a quote, then let them know you're considering it along with some other options, and hold off for a day or two and the human will often get back to you with a discount.
Sometimes works with rental apartments as well.
It's almost a perfectly scriptable thing -- I sometimes wish Google Assistant could do this negotiating stuff instead of reserving haircuts.
Probably these scenarios occur far more regularly than somebody rules out buying from a store solely because they received a marketing email concerning an earlier order they abandoned.