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I have been in the process of moving all of my stuff off of Google services (while I have an excessive amount of free time during Shelter In Place. So I recently moved from Google Analytics to https://usefathom.com . I quite like it. I would like to see how many people read my stuff, but I value my privacy and would like to do the same for others. It's pretty good, and

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Fathom has been investing a lot of $ in legal / privacy consultants recently. Excited for the next steps :)

My problem with usefathom is that their analytics hasn't been prooved in court or by a European GDPR data watchdog to be in the clear of not storing personal information. If you only want to ditch GA because you don't trust Google, then I'd also use usefathom.

I think what they do is very clever, but we settled with SimpleAnalytics instead (not as sophisticated and less analytics, but determine unique visitors by referral is cleaner and enough for us).

I'd still prefer Fathom because the data isn't fed into Google's fine-tuned tracking machine. Even if it's not a perfect solution, it's likely better than Analytics in that regard

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