They are clearly consumer rights issues, to me. Whether you think they are important consumer rights issues is quite another matter ;-). Freedom 3, IMHO is definitely more important that Freedom 2. If you've managed to fix an issue, but are prevented from helping other people to fix the issue, I think it's problematic. As a consumer, I definitely value Freedom 2. Personally, I'm not sure I would consider it an ethical issue.
However, whether or not Freedom 2 is really an ethical issue, I think it's fairly straightforward to understand how people find Free software, as a whole, an ethical consumer rights issue. I'm not saying that everybody in the world is going to agree with the stance (and clearly many don't), but it's not much of a stretch to at least understand the position.
More edits for clarity. I should probably just go to sleep :-)