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This reminds me of The Golden Circle by Simon: https://simonsinek.com/commit/the-golden-circle

Could you talk more about it? The site is vague and low info density. It comes off like The Secret or other kinds of weird neurolinguistic programming ideas crossed with a multilevel marketing scheme.

Here's a TED talk by Sinek on the concept (it turned into a book, Start With Why, and now a set of courses, etc.)

It's a simple but powerful concept - one of those you should revisit on a regular basis to test your beliefs and the difference you want to make at work, in your society, etc.

https://www.youtube.com/watch?v=u4ZoJKF_VuA&vl=en

What is Sinek's thesis statement? I don't think this answered the parent comment's question.

I mean, the title of the book is Start With Why. The thesis, I suppose, is "Starting with why yields better products / results than not."

Sinek does seem to be excellent at marketing himself and his ideas. But from what I understand, they don't stand up to scrutiny.

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