Imagine K12
ycombinator.com
ycombinator.com
EXPANDED COMMENT:I'm a long time reader of hackernews and I have never left a comment. But this was the push over the edge.
I am a math teacher in an urban school. Before that I ran a (very non-tech) business, and before that I was a business analyst (read documentation nerd) for the mobile technology division in a very large bank.
I have been telling everyone that will listen that we can save public education and make a bunch of money through innovation. All of our technology, frankly, sucks when compared to similar wares that are sold directly to consumers.
I am bursting with ideas and some I have already tested. But I can no longer work in a vacuum.
So like dating ads of yesterday here is my pitch-
Me: Undaunted math teacher in an urban school with 2 years of experience. Using data driven instruction my students achieved the highest passing rate in my school system. While I can't hack (YET!) I can sell water to a whale and snow to an Eskimo. More importantly I can take complex systems and teach them to almost anyone. I have rewritten documentation for our 3 most popular programs in my systems and I hold monthly workshops for other teachers where I teach them how to use the technology in their classroom. Plus I understand teachers and I have experience in market research. And did I mention, I am a fearless hustler?
You: A) Want to change the face of education. B) Build stuff.
So let's do like voltron. Team up. Build something amazing. And if ImagineK12 doesn't want us, lets keep moving forward and kick down our own doors.
Mr. Turner
P.S. You can reach me at BRODERICK dot TURNER at GMAIL dot COM
P.P.S. Last year my school system's revenue was 662 Million Dollars. The money is there.
P.P.P.S. A list of companies whose lunch we could eat with a good enough product and A WHOLE LOT OF HUSTLE=
CARNEGIE LEARNING
PROMETHEAN
INFINITE CAMPUS
QWIZDOM
Seriously, I love these kinds of pitches, though I personally am so over-extended I can't do much beyond offer hit & run advice.
I don't know what other technical contacts you're making, but my biggest suggestion is not to wait. There's a huge amount of work you can do without being "the technical one" yourself, and the great thing about this work is that it gradually leads you into a better understanding of the technical side yourself -- which you'll need to do at some point, if you want to be centrally involved in a tech business. You don't have to write code, necessarily, but you have to learn a lot about the tech side.
All that really means is "details" -- take the best of your ideas, and start breaking it down all the way into separate pages, separate bits of data ("so we're letting teachers enter assignments here... that needs a name, description, due date -- er, wait, some teachers will have sets of assignments to do in sequence with no specific due date -- and what about extra credit assignments?" etc.); how to enter data, organize it, show it to the users who need to see it (and how to organize them). And so on. What do you do when the user "does it wrong"? Will you handle different time zones, languages, etc.? This is where the important work is; you have to add in solutions to problems, then remove most of your ideas and strip it down to what's most essential & useful & easy to build.
This process is much more difficult than the original brainstorming, but also more rewarding -- your project becomes so much closer to "real".
His #1 point was:
> You need to be unique, where unique is not just a seed accelerator in a different city
Imagine K12 is unique in their knowledge and connections. What a fascinating proposition.
http://blog.jedchristiansen.com/2011/02/23/looking-back-1-5-...
Of course, there's the caveat that the customer isn't always sure of what they really need. But in this case, I'm sure they could think of some good ideas. :)
Soliciting ideas from the target market directly isn't as useful -- you get a lot of ideas of what people think would be neat, but often the ideas are seriously flawed (ideas for flashier solutions that in practice are less efficient/practical/flexible than the old method... ideas for things that would be better but would not fit easily into any budget... etc.).
I've gotten lots of ideas from teachers directly for my (education-targeting) site, but most of them aren't actually very valuable - things that are either obvious (and already on my to-do list) or far too specific to their particular needs, or ideas that seem good at 3000 feet up, but explode when you look into actual implementation details.
Good luck!
I, a CS masters student, and my wife, a PhD EE, who attend University of Texas at Austin run an after school program for middle school kids to teach robotics and programming using lego mindstorms.
The school is one of the poorest in the city, but also has an integrated math/science magnet program within it. Our students are a mix of both the local children and the magnet kids who are bussed in.
At the beginning of class we place logic problems on the board and we were surprised to find that often the kids not in the magnet program solved them correctly often on par with those who were supposed to be the best and brightest in the city.
However when it came to programming and using the computers, the non-magnet students lagged behind the others at a pace of almost half the speed. Though they both were able to mechanically develop and debug their robot equally well.
I meet with the parents throughout the program and the correlation I noticed most prominently with those that suffered with programming was if the kid had easy access to a computer outside of school.
-Layer upon layer of bureaucracy (states, counties, districts, individual school administrators)
-Teachers that are reluctant to adopt new technology
-Students that are difficult to motivate
I have a ton of respect for anyone even trying to take on this challenge.
Perhaps a pro-market explanation is that the bureaucracy itself undermines the market, creating a market that is not truly driven by stated goals (education) but other factors. I'm not sure I believe that, but it's possible. The difficulty of procurement might in part mean that heavy up-front marketing costs dominate, and once you've made a sale it's both fairly large and neither increases nor decreases based on the quality of the product -- poor products tend to be maintained based on the commitment of the administration even when in practice they don't end up being useful.
It would be interesting if teachers were allocated money to purchase products themselves. While it seems somewhat chaotic, and challenging with student turnover (which is generally very high in the US in particular), it seems like the only way to actually have a market driven by real experience and taste rather than politics or theory.
So the market's working. Hence the term, "paper mills". It's much cheaper to sell people a degree than to teach them stuff.
damage. route around it
> -Teachers that are reluctant to adopt new technology
damage. route around it
> -Students that are difficult to motivate
damage. route around it
i am serious
Enterprising students are basically they only way I've found that educational startups/sites can get active users to join on.
This is exactly the problem I've been wrestling with. The best idea so far has been to appeal to private&charter schools first, and then attempt the big system. Public education is very much like a large company (risk-adverse, and process-oriented).
All the above factors combine to create a perfect storm for a business with an innovative product. If you've got a product that will make students at these schools more competitive in the college admissions process, it will be purchased at a massive price tag. All the key players, the parents, the teachers, and the administrators, have the will and the budget to make these types of acquisitions.
Note, marketing to these schools is difficult. A connection in the administration or the education space is the easiest way, but I'm convinced you could bootstrap yourself through the teachers. They are smart and savvy and the senior teachers can have surprising influence. Further, the market is on your side. One you convert a few of the top schools in the area, it is likely most of the other top schools will follow, as not to be left behind. Top schools will follow the leader, as these things go.
Overlook this market segment at your own peril. :) There's only a (relatively) small set of schools that fit the above criteria, but they have a combined budget of billions nation wide.
You may note that I did not mention the top %X of private schools. That is because in my experience, parents (one of the key players) aren't necessarily as invested in the school on a day to day basis. There seems to be a higher rate of apathy with parents in top private schools, whether as a result of geographic separation or some other factor. The bottom line is that at top public schools, the parents made the effort to move to the community, buy a house at a ridiculous value, pay outrageous property taxes. In practice that seems to create a much more invested base of parents that will be much more involved in the school. I still think you can sell to top %X private schools, but it seems harder in my mind.
If someone is thinking about starting a product in this space, happy to chat via email.
Can anyone point me to good writeups of how to build pricing to target the big players while still letting in the little guys? My pricing is currently too low (I know, I know), and I have some teachers who tell me to charge whatever, it's no problem, and others who it takes them 4 months to manage to push through a purchase order for $150 (and the school takes months to pay the invoice....).
I've been thinking about making an "enterprise"-level subscription that includes setting up the school's own mini-site on a subdomain, but I'm not sure what else I can offer to make the pricing jump seem non-ridiculous.
I don't think the pricing is the hard part - it's getting them to buy. And I'm not convinced those two are completely related.
But we also need a breakthrough in K-12 tech adoption.
n=1: my girlfriend is a math teacher at a better district in California. The only technology they provide her is a desktop with Windows 98.
So she uses her own mac to admin a tumblog filled with photos of assignments and answers to problems she uploads from her iphone. She uploads PDF's to google docs and 'shares with everyone'. She links to Khan academy videos since the school bans youtube and none of the district computers support flash.
Then her students use their home computers (if they have them) to consume this content. They're excited about it (most never heard of Khan before this) and it seems to be effective.
Back in the late 90's IBM installed a token-ring network at my high school. It was obsolete before they finished the project and the computers we had could barely get IE3 to load a web page.
So I hope this incubator does a lot not just to foster edu focused startups but to also get the right people in education to push for decent technology at schools.
Free software's great for all kinds of technical, practical and cultural reasons. It's existed my whole life, but I didn't really feel its presence until using Debian in a research lab 4 years ago.
We don't all need to be RMS, but it's a worthy thing to think about for anyone who makes a living off free software.
In 1967 Seymore Papert was introducing elementary aged kids to LOGO. The turtle graphics in logo are differential geometry -- very advanced mathematics made completely accessible to young children. Papert's work in LOGO inspired Alan Kay and his colleagues to invent most of what we recognize in a modern computer: mice, GUIs, object-oriented programming. Kay's recent work to make computing accessable to children includes fifth-graders recreating Galileo's experiments and then building computer models of gravity to compare with their experimental data, then going on to apply their gravitational models to a simple computer game. That's physics -- newtonian mechanics to be specific -- made accessible to grade schoolers.
Here's his TED talk from 2007. Skip ahead to 9 minutes 30 seconds and watch the next 9 minutes of juicy educational ideas: http://www.ted.com/talks/alan_kay_shares_a_powerful_idea_abo...
Think about it. Fourty four years after Papert gave elementary kids a tool to understand and experiment with differential geometry, we still don't see even LOGO among educational standards, or any programming tools. The culture of education has not recognized what a huge leap turtle graphics are for teaching mathematics. In the late 1970s Apple II computers poured into many schools and LOGO became widely available in education. But those thirty plus years ago a bunch of adults saw some pretty pictures, shrugged, and ignored it as child's play instead of recognizing it for the little revolution it really could be.
Moreover, Alan Kay and company have been actively pursuing educational technology for four decades and still no traction for computing in education. Four decades by the people who brought you OOP.
Education is a big mountain to move. I'd very much love to be proved wrong, though.
Quizlet.com (Alan Louie, one of this program's founders, is an advisor) is looking for a few great people to join the small team in SF. If you have an interest in edu-tech (or just working on a web product that's helping millions of students study already), please get in touch. Email phil@[thedomain] or http://quizlet.com/jobs/
It is also true that teachers don't want to mess with more of this stuff. We are already beat over the head on a regular bases with the latest and greatest methodologies, books, ideas, etc. on a regular basis. Ask any experienced teacher about their faculty development meetings and they will just laugh and tell you about the last 30 years of innovations that were supposed to have changed education.
Here is what someone needs to do in my opinion. Ideas should include LONG TERM training (2-3 years) that is mandatory in their sales package, back it up with solid research, and provide a payment model similar to a lease or student pay-to-play (where you aren't hoping their newest principal or school board also likes the idea the previous group did). In other words, PROVE it works, teach teachers how to use it, and give schools a realistic way to pay for it over a period of years. If not, you're just another one of the 40-50 "latest and greatest" idea I've seen come and go over the decades.
Good luck.
I wish there was an iPad app that taught college-level introductory physics (with a place to draw with one of those 3rd-party stylus things).
How does that play into this?
It's a project conceived by Mark Shuttleworth, the Ubuntu project founder.
Kudos to Khan Academy and Bill Gates for patronizing and liberating the education.
For example, when I took thermodynamics in college (in 2001), I used a thermo book from the early 70's which cost me $8 on eBay (as opposed to the modern version which cost $100). I also skipped purchasing many books entirely, and just used free materials online, including this newfangled site called wikipedia.
Agency costs and are the issue. The people assigning books don't have to pay the cost of using them, so they have no incentive to select based on price. Further, it's very difficult for students to use substitutes - if the professor assigns problems 1-10 from the book, it doesn't matter how good the material in your cheaper substitute is.
If you want to crack this nut, focus on problem sets, not textbooks.
Anyway, you're absolutely 100% correct about problem sets. Good problem sets go a VERY long way to making a good textbook.
Is there _anything_ in Stewart that isn't covered as well by Khan? You also get advantage of the video tutorial on the topic.
I'm waiting for that point in time when we reach a tipping point and Higher Education Institutions don't just delegate everything to Khan for a lot of their topics.
My Calculus Course (151) at SFU took place in Images Theater at 8:30 in the morning and had 450 Students listening to a lecture on Calculus. The ratio was approximately: 1/8 of the students were bored. 1/8 of the students were lost, 1/8 of the students were attentive, 1/8 of the students were asleep, and 1/2 of the students didn't show up. (8:30 AM!)
I see little need for Stewart in the Face of Khan's Video Collection on Calculus + a bit of wikipedia (Seriously - check out their section on Derivatives and compare it to Stewart)
I will agree with you on the Problem Sets - and perhaps that's the missing ingredient in Khan - He needs to more fully flesh out his test bank - but http://www.khanacademy.org/exercisedashboard is moving ahead nicely. (And, in my mind, is far superior to any static test bank)
The issue is that you need the same problem sets as the instructor. If the instructor uses Stewart and homework is graded, you get a 0 on HW. This is why you can't even go back 1 edition of the book, and why the legacy publishers print a new edition every 2 years with minimal changes beyond tweaking the problems.
A startup idea I never pursued, but one I think has a lot of merit: build an online problem cross referencer. It provides a) free problems to any instructors who want to use them and b) crossreferences these problems with existing textbooks (that way students who don't want to buy the book don't have to).
I'm pretty sure that Int[ 1/Sqrt[3+5x^2], {x}] can't be copyrighted.
How technology can help government improve the quality, and how technology can keep the education free for the masses, is another thing.
...so wouldn't it be nice if there were some group that would help new education-focused companies to get their innovations into the (free) public schools?
I hope this makes more sense now.
In many of my college classes I spend more time using wikipedia than my textbook.
Furthermore, I know many teachers who have written widely used (assigned reading in over 1k classes) who want their books to be available for a greatly reduced price if not all together for free. Unfortunately the publishers ban this and the writers must relent since the only way to get their book known is if it comes from a major publisher. They justify this mostly based on promotion costs, but this is not even close to their profit margins.
Books are expensive because there is little competition, particularly with k-12 schools, largely based on political lobbying.
Of course, we aren't likely to dissolve lobbyists anytime soon; but the idea of socially conscious startups is to dream big.
You go build a company around giving things to the education market for free and I'll build a company around selling things to the education market, and we'll see whose company is better off in five years and whose customers are better off in five years.
Also, Apple was, and still is, notorious for donating or offering heavily discounted products to teachers and schools. Why? They would get familiar with and used to using their products and purchase them in the future. It also gives them great publicity.
Many other companies do this as well. My campus computer store sells software at 90% discounts for the same reason. Sometimes giving things away is where the smart money is at.
Rights only make sense when they're defined as legal prohibitions on action. Rights come from our nature as human beings; without the protection that they provide, we wouldn't be able to do all the things that we need to do to flourish (a concept that includes more than just biological survival).
Like a lawyer? Pretty sure I have a right to one of them when charged with a crime.
I understand to go with the clean logic of Ayn Rand's definitely of rights and everything, but that doesn't mean it fits all situations of the word right.
Positive rights have some traction and serve a useful purpose too, even though they do in fact require some taxation/other forms of forced payments to provide them.
Edit: Don't many public defenders think of their jobs as a form of partial charity?
Edit 2: Is it a violation of rights that these public defenders aren't the best lawyers available? I don't think so, and the onus is on people that accept positive rights to show that it is.
Edit 3: You know, I'm not exactly sure that this is Rand's answer at all (I couldn't find it in the cursory glances I took at a couple of books). But it does at least reflect what I think about the right to an attorney, and I think it holds up pretty well!
Similarly, many states will intervene to prevent their citizens from starving, even if they have to spend everyone else's tax money to do so.
This stuff isn't just an academic issue: "Shrinking funding and access to resources for public defenders and court-appointed attorneys is only making the problem worse." (See: http://www.innocenceproject.org/understand/Bad-Lawyering.php)
I support most of what the Innocence Project does, but I think that charity is the answer here (being a selfish person doesn't mean that I don't support charities; it just means that I don't think that such support earns me moral credit). If the government didn't pay for public defendants at all, I think that the Innocence Project might have an easier time raising money for more and better attorneys.
Is this one of those cases where they're more "free" because more of them are in jail?
Imagine the effect of a government program intended to assist stranded motorists (suppose that the program maintained a fleet of trucks which carried common spare tires, gas, compressed air and the like). Fewer people would stop to help, and that program would function about as well as any other government program does, which is another way of saying that it would work a lot worse than any private roadside assistance program known today.
^I know that it's a very poor idea to represent yourself if you have any other option, but it's still better than being on trial in a 100% rigged system, such as the USSR had.
All this complexity regarding law makes me think of Phillip Greenspun's research into computer-aided law: http://philip.greenspun.com/research/area-exam.text
(Holy cow has this gotten off the original topic. Sorry everyone!)
I concede the point that it can't be totally inaccessible, but the it seems like farmers with hunting rifles going after professional soldiers. Sure, sometimes it works out or you get lucky, but that's not the norm.
Although come to think of it, the public defender situation isn't much better, is it.
Something like legal representation isn't so much deeply fundamental as it is a pragmatic and institutional response to the problem of checking arbitrary prosecution. We would drop it if we could find some better way of checking those prosecutors.
- Perhaps i'm a bitter competitor* yet shouldn't this read.
"If we fund you, the goal will be to build a compelling prototype or demo to raise the standard of education for all, inspiring a thirst for learning"
I'm skeptical to private groups with funds who want to invest in a lucrative market which is not purely based on "capitalistic ideals". To use a famous quote in context "Education is for life, not just for Christmas".
* One day! for those who know me and my snail like pace at getting to a version 1.