This article also doesn't delve into why Facebook supports React so much. Or why Twitter, Reddit and the rest are switching to React. The answer being that React lets developers make really smooth, really addictive websites. I wouldn't be surprised if there was some studies showing that any flash of unstyled content, i.e. a server render round trip, lowers conversions by x%. Therefore having a client side app is imperative if you care about having your users on your site. Multiply it by Facebook's revenue and paying the few million to fund a team of developers is a really good deal.