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It's as boring as one's ability to be mindful, non-judgmental/accepting of the moment, and ability to be grateful for whatever's happening right now.

These are all skills I'm pretty sure not mentioned in most programming books/blogs, much less schools.

Boredom comes from within. Pointing at a thing and saying "that's boring" is a conflation of what's really going on: "I haven't learned to enjoy myself in this context yet and am blaming the context for it."

OP here. What you said is very true. Visual impression isn't the only dimension. Nowadays, it seems that most people (especially the younger generation) just want to watch a video than reading a book. There is bounded to be something missing with a different medium.

Does copywriting count as art? Or is it merely the equivalent of CRUD-style boilerplate?

Depends on your definition of art. Good copywriting must be a very skilful trade. Not sure about the whole "must serve no purpose other than itself" aspect.