Sometimes just by pointing out that it's an issue, people will start to adjust their behavior to make it not an issue anymore. There'll always be some ne'er-do-wells, but if we let that deconstruct our expectation of positive respect for one another's time and stuff, well... You reap what you sow.
Why? What is it about banks that somehow legitimitizes this malware? They shouldn't get to pull out all the stops in order to prevent fraud just because it exists. There are some lines we can't let them cross. It doesn't matter how much money they lose.
There is no guarantee they will limit themselves to fraud prevention anyway. Any information collected is highly likely to also end up in the hands of marketing, governments and god knows who else. Without this guarantee, any and all "fraud prevention attempts" should absolutely be considered malicious.