* First of all, the GPT-3 authors successfully trained a model with 175 billion parameters. I mean, 175 billion. The previous largest model in the literature, Google’s T5, had "only" 11 billion. Models with trillions of weights are suddenly looking... achievable. That's a significant experimental accomplishment.
* Second, the model achieves competitive results on many NLP tasks and benchmarks without finetuning, using only a context window of text for instructions and input. There is only unsupervised (i.e., autoregressive) pretraining. AFAIK, this is the first paper that has reported a model doing this. It's a significant experimental accomplishment that points to a future in which general-purpose NLP models could be used for novel tasks without requiring additional training from the get-go.
* Finally, the model’s text generation fools human beings without having to cherry-pick examples. AFAIK, this is the first paper that has reported a model doing this. It's another significant experimental accomplishment.
More generally, I find that some AI researchers and practitioners with strong theoretical backgrounds tend to dismiss this kind of paper as "merely" engineering. I think this tendency is misguided. We must build giant machines and gather experimental evidence from them -- akin to physicists who build giant high-energy particle colliders to gather experimental evidence from them.
I'm reminded of Rich Sutton's essay, "The Bitter Lesson:"