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I’m curious; how does this make financial sense? Maybe 3-5k billboards at maybe $500-$2k/mo, so $1.5m-$10m per month for a 100 person company?

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I'm not sure how the number of employees factors into this. Is there some upper limit on the amount a company is allowed to spend on advertising per employee?

When I was a one-employee company was it wrong to spend $20,000 on billboards?

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