This was inevitable given the way that Twitter and other large platforms have behaved. They want to hide behind the idea of platform neutrality so that they can't be held responsible for everything posted on their site, since it's impossible for them to check every post. At the same time, they want to be able to step in when something offensive to the tastes becomes too prominent.
This EO puts an end to that. Either you exercise editorial control or you don't; no more "editorial responsibility only when we feel like it".