If google said, we want to track people, and brings android, chrome, dns resolvers, network infrastructure, google cloud compute, AI systems, google analytics which these media sites voluntarily, google play services etc to target and track you - they probably could.
EVERY single person (including you) who claim they don't use google, if you dig down, they often are lying and do. And if you don't, some of the people you email or interact with do, so indirect profiles can be built.
AMP solved a need for a lot of users, which is the janky, slow ad filled websites that media sites in particular had become. So there is an actual end user reason people like AMP - it's a better user experience in many cases. This is where AMP is ruining the web gets hard to support. For most folks they don't perceive they are giving up a lot more in terms of privacy, and they are getting a lot.