IMO the only way to level the playing field is for everyone to go to war with these companies by installing adblockers, pi-hole, and whatever else. Don't use websites that don't respect privacy.
I don't think the government is going to save us, not unless something changes drastically. Taxing or regulating ad companies would be a good start, but it probably won't happen because tech makes up such a significant portion of the S&P500 these days.