> I find it off-putting the way they speak of privacy but then use maps provided by a GAFAM which are ultimately profit oriented and can _not_ be trusted

DuckDuckGo itself is profit oriented, as is ProtonMail and a ton of other privacy first companies. Those aren’t mutually exclusive and I don’t think most people operate with that level of distrust.

I think the problem people have with Google is that their business model itself (targeted advertising) isn’t currently compatible with privacy.