Hacker News Reader

I feel like the Airline industry does this when they say, “only 4 more tickets left!” Or “2 tickets recently purchased!”

There’s probably some terminology for this in game theory (well, general salesmanship too)

View on HN

In the UX world they are usually called urgency or scarcity triggers [1][2]. They also play in to the social default bias [3] people tend to have, where when alone you tend to do things that you know others have done.

1: https://www.researchgate.net/publication/259906084_Scarcity_... 2 (PDF): https://www.uvic.ca/socialsciences/economics/assets/docs/sem... 3: https://www.coglode.com/gem/social-default-bias

Reply on news.ycombinator.com