SpaEmergency is a gift certificate website. A person goes there to purchase a gift for someone else. That person then has to call the spa to book an appointment. We are an online booking hub. Clients typically book for themselves or a significant other thru our site...no need to call the spa. We don't currently do gift certificates, but that's a big game...and something I would eventually like to offer.

SpaFinder is a huge name in the spa industry. There focus isn't (yet) on online booking. They offer it with their POS system (14 spas using in Chicago), which other POS companies do as well. Changing over from one POS to another is a pain, and a long process. They are a lot bigger in the gift certificate world as well.

To answer your question vaguely - (1.) I get a technical co-founder - (2.) I bust my ass