You're hired! Great strategic answer that gets to the heart of the question--it's less about the solution and more about how you frame the problem and the underlying goals and assumptions.

Do you work in this space? It seems like you have a lot of context around OTT/streaming.

Your answer also brought to mind this podcast episode I came across this morning: http://investorfieldguide.com/shishir-mehrotra-the-art-and-s...

It introduces a nice concept of "marginal churn contribution" framed with bundling, but I think is also relevant to this discussion. Maybe more on the content sourcing/production side, but bleeds over into long-term goals (reducing churn/maximizing ltv/etc).