I've stopped using Google Chrome and Google Search. The only time I use Google Search now is when DuckDuckGo doesn't quite deliver and then I do so using an incognito window. Next step will be to ditch Gmail, and then Google Cloud & Firebase.
This might sound silly coming from a lone developer in South Africa, but my experience is that we live in the future, and developers with a mass intuition is rarely wrong. If the trend continues, then in 10 years' time this will be the popular view.