Ask HN: Duckduckgo Is Advertising?

9 points·rubidium··9 comments

Saw a large billboard in Indiana advertising for DuckDuckGo search engine. Maybe somebody here can help me understand their business model and where the budget comes from?

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Ad revenue. Go do a DDG search. You'll notice off to the side there is an ad conspicuously tagged as such. Click that, and DDG makes a little bit of money. From what I understand, their ads are only related to the content of the current search.

Seems as if billboard ads work good for DDG. The first one in 2011 was placed in San Francisco.

https://www.wired.com/2011/01/duckduckgo-google-privacy/

I’m not sure what this tells about stereotypes of Pennsylvania, San Francisco, the tech industry and billboards... ;)

Don't get fooled by DDG

https://old.reddit.com/r/privacytoolsIO/comments/aqz4wz/the_...

From the source, how DuckDuckGo generates revenue: https://help.duckduckgo.com/company/advertising-and-affiliat...

Saw that as well in London. Don't mind it too much to be honest.

Even if they are advertising, I would question the profitability of buying billboard space in Indiana for a privacy focused search company.

Underserved market. Cheap billboard. Sounds like a cheap experiment and shot at wining customers.

They're advertising (underwriting?) on NPR because I just heard it this morning.

The curse of MBAs strikes back!

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