> I think it’s important to note that Facebook didn’t invent any of this.
I don't agree with that. I very strongly think that Facebook did invent a lot of this.
> They just built the biggest mainstream distribution channel to do so
Scale does matter though. There is a lot in life that is legal or moral at small scale but illegal or immoral at large scale. Doing things at scale does change the nature of what you are doing. There's no 'just' to be had there.
> Nothing they ever did in terms of facilitating pointless arguments has been all that original either.
I don't agree with that either. They have even published scientific papers, peer-reviewed, to explain their new and novel methods of creating emotionally manipulative content and algorithms.
> People have been doing this forever, and even on the Web much, much longer than Facebook has existed.
I also don't agree with this. Facebook has spent 10+ years inventing new ways to rile people up. This stuff is new. Yes I know newspapers publish things that are twisted up etc, but that's different, clearly. The readers of the paper are not shouting at each other as they read it.
I think it's super dangerous to take this new kind of mass-surveillance and mass-scale manipulation and say, welp, nothing new here, who cares? I think that's extremely dangerous. It opens populations to apathy and lets corporations do illegal and immoral things to gain unfair and illegal power.
Facebook should not be legally allowed to do all the things they are doing. It's invasive, immoral, and novel, the way they deceive and manipulate society at large.