I hear ya. But I think maybe my main point didn't get through. I'm not praising TechCrunch, or speaking to their intention at all.

I'm delighting in the outing of a well-worn Hollywood practice that ideally will not work as well as they try to court the Internets. If any publicist, PR firm, or studio starts to feel even a little self-conscious about massaging a story, i think that's great. And regardless of TC's intention, I think that's a little more likely after today.