In a true marketing flywheel, you’d only ever get out slightly less than you put in. By that definition, I have been involved in many marketing flywheels to date.
This article isn't meant to require an understanding of physics. It's meant to help people not familiar with marketing understand the principal of building momentum in a channel.
You guys always gotta make stuff more complicated than it is.
Actually "snowball" probably makes more intuitive sense to people than "compounding growth."
If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about.
A much better physical analogy would be a chain reaction, or something like compounding if you wanted a mathematical one: i.e. anything where the initial investments fuel outsized returns later on.
https://medium.com/aws-enterprise-collection/your-enterprise...
All these examples seem to stem from a fundamental misunderstanding about what a flywheel is and what it can do. They are primarily for storing and releasing energy; they don’t generate their own momentum. https://en.m.wikipedia.org/wiki/Flywheel
Flywheels aren’t some kind of academics only term. If you’ve ever touched a mechanical fishing rod, you have used a fly wheel.
Clearly a "marketing flywheel" is something which keeps the marketing momentum going between marketing campaigns, reducing the spiking to something more steady... well at least to me :)
In linear coordinates, they could have called it the marketing frictionless skateboard - the more you kick the faster it goes!