I totally agree with this. When I see corporate apologies I look for two things:

1. Actions speak louder than words. In this case, they are reversing what originally caused the outcry.

2. Did they look introspectively to try to really understand what made people mad in the first place. In this case I believe the CEO did.

If we don't ever accept sincere apologies, then we're left with a world where there is never an incentive to apologize and improve. Frankly, seeing a taste of this in US politics with politicians doubling down on their past mistakes even when confronted with all evidence to the contrary - this is not a path I'd prefer to go down further.