If you're asking why OpenZFS is not hosted kernel.org, why would kernel.org host an out of tree kernel module that is never going to be upstreamed? Firmware on the other hand is needed to initialize and use a ton of hardware, and so it makes sense to have a central repository for vendors to submit required firmware. More importantly, why would the OpenZFS community even want to be on kernel.org when they support multiple operating systems and have also not pushed for upstreaming? I really don't think OpenZFS is being treated any better or worse than other license-incompatible kernel modules.
I just don't see how you can characterize it as zealtory any more so than FreeBSD wanting to remove all GPL'd software from base [1], or OpenBSD sticking with Clang 8 in base because of the switch to the Apache 2.0 license [2]. It's pretty normal for software projects to care about licensing.
[1] https://wiki.freebsd.org/GPLinBase
[2] https://lists.llvm.org/pipermail/llvm-dev/2017-April/112300....