Here’s an example I encountered today: https://punchlinecopy.com/work-with-punchline/
Do you have a similar page on your site? Have you come across others which impressed you?
Hope you both are doing well!
The transparent pricing has really worked for us and our clients as people can self-select, and they know what to expect before getting in touch with us.
Happy to answer any questions.
Hello Chris I am in the middle of taking my organization http://BrightRay.com in this direction.
1) Did you find that sending people to these productized pitches had a higher conversion rate, or are you doing it differently?
2) Are you making more money or similar money?
3) Has this cut don on the back and forth bullshit that is a residue of traditional consulting?
4) Where do you find your new clients?
There is also an indiehackers discussion with some relevant examples: https://www.indiehackers.com/forum/good-examples-of-producti...
I've published a lot more about productized services since then. Articles, newer videos, and my Productize Podcast can be found here: https://productizeandscale.com
Came here to post a few people to check out if you're interested in productizing (or positioning as a consultant):
- Brian Casel
- Philip Morgan
- Jonathan Stark
- Kai Davis
It’s the best example I’ve seen so far, ticks all the boxes:
- great content marketing (checkout twitter)
- specific, short, expensive-gig
- community (annual subscription)
- online course (paid for this, so far awesome)
His service and the stuff he teaches are all on the same topic (hence the name): helping you use visual language to describe how you offer value.
Most of the business I've got in consulting field is through word of mouth and you spend sometime on call with the customer to understand what exactly they want and what you can offer to them at what price point and if you've previous successful projects to show off to them.
Getting project from a customer who approaches you is really easy provided you've experienced and I start by understanding their requirements then offering them deep domain expertise overview of how we are going to slice and dice the problem at hand.
Now ofc, if you don't have much experience with the domain - the person in front of you'll easily detect your BS.
Websites doesn't really help much other than opening a line of communication and probably displaying some previous customers, success and maybe your company address / size.
The reason was that we had a lot of people who either didn't meet our account minimum to join our wealth management service or they prefer to keep their investing DIY and wanted some help along the way.
Would really like your feedback on the copy/messaging, this is v1.0 and we're iterating on this.
It was also a good excuse to have some more fun with branding! https://www.mightyfinecopy.com/shop
I'm not affiliated & have never worked with them, but have heard good things and the site seems convincing.
https://xn--bj8a.com (ꑮ.com)
For example, a form for ordering app design and development service:
https://xn--bj8a.com/app/ (ꑮ.com/app/)
We have got a few paying customers from it and it is much easier than just client work.
Done for you marketing website that actually converts.I'm happy to answer any questions.
Given the list price for your clickable demo you could burn through that just fielding emails / calls with your clients.
For your second question. I don't actually do any clickable demos. Only a handful of folks ever ask for one, I tell them to use proto.io or Invision.
It looks like a fantastic business model for someone with your skillset and talent.
Thank you! :)
It has its ups and downs. I guess the other big factor is that I try to limit the projects I take on, to the more interesting stuff, to try to reduce any fatigue/burnout.
I want to say 3-2-1 Launch was they build your site over 3 days for something like $30k. You might find something in archive.org.