That's how many nipples we assume will be covered by any single run of our high-quality shirts. (We'll have the third-nippled buyer in there occasionally, but we didn't want to count on it when naming the company; this is serious business, after all.)"
I think its a interesting way to brand it.
It's a boutique shop anyway, so we're after the 20% rather than the 80% of our market. (Which made safe and bland much less desirable. In fact it made it wholly undesirable.)
Market them for cows and their udders? You could get a little blog exposure that way I'm sure.
I really like the counters. They add suspense and excitement for some reason.
Is there some way you could present the same backend product with more than one brand to get around that compromise?