This was not my riffing around a hot-and-cold theme. This was the actual comparison that I made when I reported on the impact on retention of an AB-test on raising the order fee above £2: I used an established internal standard: unhappy meal (i.e. spilled liquid container or food is declared cold; either way the order is deemed inedible by the customer).
Deliveroo (myself included) had a ton of ex-Facebook: opinions were not welcome, hard data was. Key levers like the fee was tested in countless ways (including a subscription model) and the company is well-known in London for their experimentation practice. I’d know: that’s what I’ve done full time since, including a workshop at last PyData London.
You _can_ ask for more. Supper is a competitor to Deliveroo that offered a more premium experience in central London. Given how few restaurants they list and how expensive those restaurants are, I’m not sure they take a smaller commission: maybe the rate is lower, but not the amount. Fact is: no one has heard of them; no restaurant in this conversation recommends to use them; if you ask for options, their name don’t pop up. Last month, when all restaurants in London had to close, they were not mentioned as a potential option. Maybe they have the worst sales team in the world; I don’t know. But that’s when they barely take the fee to £3.25.