I feel Google, Facebook and Twitter need to take a big step back and stop antagonizing paying users: be it developers or advertisers. A majority of the issues stem from horribly strict enforcement of policies. What these sites expect from us mere mortals is to do a tightrope walk every time we create and launch something. And some of these policies are actually ridiculous. I understand the fallout of Cambridge Analytica has caused all these sites to give more importance to policy enforcement but the solution to that problem does not lie in automating it through use of technology alone. Business and people's livelihood depend on these policy enforcement. God forbid your business Ad account is shutdown for good because you used a word that causes some stupid algorithm somewhere trigger an automatic ban.
It has happened to me. And worst part is you have no recourse. I have spoken directly with Google Execs who were assigned to a client of mine for managing a big ad account. Even they were clueless as to why the system suspended the account. After a lot of digging around I realized that it was because I had used the same credit card in two different accounts. I mean really? Come on! I am lucky I had a Google Exec who was in contact with me because the client was high value. What would small businesses be going through if the same thing happened to them? I shudder to think.
All these sites need to relax with their enforcement of policies. Deploy humans for this. We already have a lot of unemployment due to this pandemic and this would be a great time to payback some of those profits by employing more support staff. AI is good but it is not good enough yet to have such levels of control.
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