They sent me an email that they weren't going to charge me because I hadn't used it, but I was free to sign up in the future if I decided I wanted it.
It was so refreshing, it made me a lifelong customer.
Personally, I consider this to be a dark pattern and it makes me reluctant to sign up for any trial or even subscription services in general. I'm glad that Amazon is upfront about it but would prefer that they didn't do this at all.
What's sketchy is that Amazon's Audible deletes all your unused book credits if you unsubscribe. If you don't know what to buy with those credits and you want to unsubscribe, you face the decision to keep buying credits, or lose the credits you already paid for.
Fortunately, there are a couple of workarounds. There's the option to pause your subscription for 3 months, or you can buy a book, cancel the subscription, then return the book to recapture the credit once you find a book you actually want to read.
Their Prime subscription was a pain to cancel in Belgium. I found it on the German site, even though I always use English and there for the English site.
They also use dark patterns for it, unsubscribing is very confusing.
I seem to sign up every year or so, spend my credits, and cancel. They keep offering it though, and now I'm considering buying (as I enjoy the medium, turns out), so I suppose it worked.
Then I realized it and thought to myself — nevermind, I have the credits, I'll eventually use them up.
Nope. There is a credit cap and after you reach it they'll happily charge you without providing any service.
You can't do anything on the Amazon store without being goaded into signing up for Prime and having to triple check what you are clicking on during checkout to make sure you don't sign up by mistake.
My wife already has a Netflix subscription despite Amazon's attempts to hook her on Prime (I'll take credit for stopping that). After this this news it seems it was definitely the correct choice.
I don't think this was a cynical marketing ploy designed from the top down either, it was a very natural thing for the company to be customer obsessed and trying to do right by them.
It's trying to do right by the legal and finance departments, not by the customers. Going after someone for anything less than a mid to high five figure AWS bill is never worth it because the legal costs are astronomical, the defendant probably can't pay in the end, and the cost of defending will drain the customer of any more resources that could have been spent on the cloud.
It's the cost of doing business. The choice is between trying to bleed a rock or a safe bet that LTV will be higher than the marginal cost.