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It's one of the 'advantages' of having a relatively uncommon first name. Everyone knows who Elon, Adele, Beyonce and Barack are. I have an unusual first name and tend to go by just my first name, which works fine too. Sometimes a first name is just all you need.

Looking through this comments section I see a lot more Musk, then I do Elon.

That said Elon is not a common name in the US. When you say Steve do you mean Steve Harvey, Steve Carell, Steve Wozniak or Steve Ballmer?

Possibly because there aren't many famous Elons?

Something to do with his image? Here in the UK people complain about exactly the same thing when people reference "Boris".

I guess I'm showing my age, but "Boris" without any qualifiers defaults to Badenov.

I know at least a dozen Bills and even more Steves but only one Elon.

A "Lone Elon", if you will.

He's a lot more human than Steve or Bill. That is, his flaws are a lot more apparent, his emotions are more fragile, and he's always ready to speak his mind. It feels like you know him.