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Duckduckgo got it right, and it doesn't send any user data. Also, I think a system shouldn't have to know anything about you to know that you're not asking about London, Canada.

Ah you may be right.

Personally, I'd give it all of my information short of financial/state ID/name and maybe accurate location if it means having a real personal assistant.

Agreed

In a short period of time companies with databases of human activity will be finding new opportunities to profit off this data. Your insurance premiums, credit rating and even potential relationships will be influenced by a third party. When all you have to do is say 'Hey Siri what time is it in London, UK'.