WYSIWYG editors are not an example of intuitiveness either, most people don't get the concept of Style in MS Word like editors.

For that, I find the hierarchy macros of Latex much simpler to apprehend as well as lot of goodies: footnotes, references, hyperref, mathematic mode, bibliography management…

Also, and it's blocker for lot of my use cases, Latex is version control friendly. The WYSIWYG editors are not.

Changing fonts may become a PITA and I recommend to use the koma-script classes for that (btw, the whole system of packages and the build system are a mess), but at least people can't use Comic Sans.