>If national news stations get high ratings does that mean people necessarily like the people generating or publishing the content?
I think national news stations are not an apt comparison, since they have faces. This user, for all intents and purposes, exists only in text and non-personal image posts. For that reason -- the lack of "personal connection" that voice and face provide -- upvotes are reasonable proxy for "like" and "approval".
I contend that people don't "dislike" this user specifically, but actually "dislike" the idea that the content they are consuming comes not from many original minds, but a few minds copying the same content over and over. As I pointed out in my original comment, this is the entire platform! What people dislike is not the user, but the entire system.
In that regard, it is possible for a medium to generate interest and attention while actively attempting to exploit or manipulate its viewers, because that's what Reddit does. It's a classic attention merchant.