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You can make a dummy page for each email link that simply redirects to the correct page with the proper tracking information.

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Just about any email platform that does link tracking uses this approach and many can set custom UTMs for you automatically with those tracking redirects.

I think that is exactly what Peter ended up doing for his newsletters.

We have a redirect so we can measure traffic in aggregate (we don't track who clicks what) to refine our content over time. But.. I don't believe we get set as the referrer the way we do it (30x redirects). I believe this is why Twitter's t.co redirector DOES use a true "dummy page" as then they get the referral. It's something that might be worth trying though..

Ah, okay... that makes sense and is a great setup. Did you run into any issues with spam filters when you made that switch?

Nope, it's what Mailchimp, etc., do. All the outgoing links just fly through their server on the same hostname. We do the same with our hostname.

I have evidence that Google follows these links though, because if you link to a "bad" site even through a redirector, Google notices and will throw you into spam or say you're phishing, etc :-)

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