While this data is not specific to "explainer" videos, it is data compiled over the viewing of business videos.
http://wistia.com/blog/does-length-matter-it-does-for-video/
Bottom line, keep it as short and as punchy as possible.
http://wistia.com/blog/does-length-matter-it-does-for-video/
Bottom line, keep it as short and as punchy as possible.
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