I dislike Facebook, but this is a really smart way to grab a market share. Most businesses need minimal online presence so FB front is sufficient.
I won't see those businesses, but I know I am a minority, when it comes to this.
I won't see those businesses, but I know I am a minority, when it comes to this.
Thank you for being self aware enough to know that you are in the minority when it comes to not having Facebook.
Most posts by people who don’t use FB and post to HN feign ignorance and say something like “I haven’t used FB in 10 years. Does anyone still use it?”
I vaguely recall a HN comment on a different subject which drew a parallel to the famous Yogi Berra quip, “Nobody goes there anymore, too crowded.” It sounds like one of his classic oxymorons, but there is a deeper implication with respect to tastemakers/early adopters/elite users who flee anything once it has its “Eternal September.”
Yes, it’s too crowded, but what we’re really saying with a line like that is, “Too crowded with the wrong kind of people.”
But for me, Facebook is crowded with plenty of the right kind of people. Lots of my climbing tribe coördinate trips on FB, and I miss out on that. There are multiple Volvo enthusiast groups on FB, and I miss out on get-togethers if nobody remembers to text me.
So, scarface74, I’m with you on the importance of being self-aware about the fact that while we may not use a thing for ethical reasons, or because it no longer adds value to our lives, but nevertheless it is still crowded with people who have perfectly valid reasons for liking it.
You wish it was that way but you do have one. An increasing number of businesses submit their financial data to Facebook and Facebook uses that data to track your offline activities. Few months ago they made some of this info available to you.
As pointed out downthread, a lot more people on earth don’t have FB than do.
I’d also wager plenty of people who’ve stopped using it still technically “have” an account but never use it.
So how do you define that “the majority” use Facebook?
For the markets that Facebook is common in, it has enough of a user base that it can be an all-in-one for a small business.
First subtract China where it isn't available and you're down to a possible market of 6.35 Billion. But then start subtracting the number of children in the world, the number too poor to spend any money on anything FB would be selling or advertising and random other places where it might be blocked.
That you just ignore the country with the largest population because Facebook doesn’t operate there is a big tell.
Also, why would you assume the kind of products people might sell and thus their pricing? I’ve seen (and bought!) stuff online for ~ 11THB. 35 US cents.
You can say a lot of people use Facebook and that’s fine. But if you’re going to say “the majority of people” you really need to define which people you’re talking about.
But to be even more blunt. FB no more cares about people spending 35 cents online than Apple cares about people who only want to/can buy a phone that cost $100.
You keep your Facebook account for the rare occasion that it’s useful. I logged into mine to keep up with old friends during covid, rather than waiting for reunions to find out if someone died.
Could subvert Patreon in a way also. The implications are there I think.
Next, Youtube to partner with IKEA to bring you a virtual reality furniture shop /s
Maybe effective? Smart implies a bit too much imo. For a while now, users have been using pages to promote their businesses and using FB pay for transactions. It seems this was inevitable, and I'm more surprising how long it took than how "really smart" it is.
Everything Facebook builds has to scale to billions immediately. Could be a contributing factor to why it took them this long to do this.