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> “Due to continued strength of the Walmart.com brand, the company will discontinue Jet.com,” the company said in a short statement. “The acquisition of Jet.com nearly four years ago was critical to accelerating our omni strategy.”

What a load of corporate bullshit. How does anyone actually write that and live with themselves?

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True, but having a 3 letter domain name that sounds fast and a separate checkbook may have actually been important to growing their e-commerce business. The crazy discounts they offered when they first started and the purple boxes all had the effect of signaling to consumers (and investors) “we’re trying something new”, and now they rolled everything they learned (things lots of e-commerce sites are learning all at the same time) into their core e-commerce strategy.

I was referring more to the first sentence attributing the strength of walmart.com as the reasoning to shutting down jet.com. Walmart isn't shutting down jet.com because of "the continued strength of the Walmart brand", Walmart is shutting down jet.com because jet.com lost $2b last year and failed to gain the success they'd hoped for. The business failed.

>because jet.com lost $2b last year and failed to gain the success they'd hoped for. The business failed.

Walmart runs on Jet's backend now. FYI

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