Edit: Well, thinking about it, it’s not always true, but at the very least I check out the other options too.
A better example (for me at least) would be backroads.com vs. something like biketourstoday.info. The former is distinct, trustworthy, memorable, greppable, and just good. I thought a lot about these things in starting my business. While capiche.com doesn't say anything about SaaS, I think it resonates with people more than, say, saasreviews.io or whatever would've.
btw, this post is highly relevant and is one I reference often: http://messymatters.com/nominology/
I take issue with greppability. Unnecessary as long as you can use regular expressions to search for whitespace bounded terms.
OT: For techies winning depends more on technology. It would be more interesting to appeal to the serious and properly organize the trips by distance, days, incline, temperature, weather and price in a sortable way. The more advanced the cyclist the more there has to be actual cycling (think repairs, renting high end bikes, massages, spa etc), they care about statistics and leaderboards, there is a whole eco system worth of technology to explore and tap into. (Could upload your entire offering to https://www.bkool.com/en/cycling-simulator ) much fun to make. At that point, if you call it cocainepizza44.ninja people will find it.
If you look at the traffic of most websites, very few visitors come directly to your website by entering the domain into the address bar (because visitors are far too lazy to type out an address). The biggest chunk normally comes from other websites directly linking to you (this includes search engines and social media sites), or paid advertising (if you do that).
Only one thing that has room for improvement: if you download the .GPX, it always has the same name. It would be nice if it would indicate the date or destination.
I can accept that buyers would pay more for BikeTours.com than for GoSojourn.com (and that the author would earn more money for brokering such a name), but is there any empirical evidence that customers prefer the simple descriptive name? And by how much? That's a critical question. If the BikeTours name costs $40,000 and GoSojourn costs $200, could the $39,800 difference be put to better use by GoSojourn such that it beats out BikeTours?
Sure if your domain name looks erratic or otherwise won't they still notice but as long as your domain name is sane I don't think it did matter anymore at least not to a large degree.
Or at least that is what I think.
One exception are people which where "thought" about domains also got stuck in the way they see the internet. So if you target people between 35-50 it might still matter a bit more I guess).
Same thing for gosojourn.com
Also the more generic the name, the more I expect to see a large reputable company. For a company named BikeTours, I expect too see many reviews in internet forums, a professional looking, custom built website, maybe even a few financial news articles. For gosojourn, I expect either an official website (ex: tourism office) or a small shop.
I red flag everything that doesn't match my expectations.
Places like that are a great place to get a couple of drinks with friends and soak up the ambience, but 9 times out of 10 the food is overpriced and middle-of-the-road in quality.