Our first task is to prove we there we can provide sufficient value through objective info, and in helping people figure out which tools to invest in.
This is a bit of a convoluted way to say that we aren't 100% sure on long-term monetization, but we do know it probably won't be wirecutter-type affiliate nor paywall. We fully subscribe to the pg thought process behind this: http://paulgraham.com/good.html. That said, if we can accomplish our goal, we believe we can make money somehow, whether by offering value-added services or something else. Keep in mind that we're software developers ourselves, so we're in a position to build something once it becomes clear where the opportunity is; we're not just review-writers. For now, we're focused on producing as much value as we can by writing useful reviews. Speaking of which, we'd really like to hear what would be most useful to you in evaluating SaaS products!