Hacker News Reader

They pretty much are subscription only at this point already. Secondly, just because they aren't serving third-party cookies doesn't mean they are rolling their own tracking service. You can convert a third-party cookie to first party with a DNS entry. It just prevents browsers from sharing data.

View on HN

Err.. but they are rolling their own tracking service + ad exchange. They say they will create user segments that advertisers can use to target ads - that is basically an ad exchange. Instead of advertisers using AdWords (or whatever they currently use to advertise on NYT), they will use a custom built NYTWords to run their ads.

What I meant by subscription only is that their revenues won't be purely through subscription - ad revenue is still going to be a very significant part of their total revenues - they're not simply ditching it.

It doesn't say they are building it from scratch. It says they are offering an exchange on top of whatever data is collected. This could easily be done on top of another platform. It may not be Adobe/Google/Facebook, but this is a huge market and they'd be nuts to reinvent the wheel.

It's in the Axios story...

https://twitter.com/antoniogm/status/1262757541710139392

Reply on news.ycombinator.com