>> we need a new law barring all 3rd party tracking, data brokering, and all individually tailored advertising

> Why do we need to ban it? I care about my privacy. I would like clear disclosures and easy opt outs. But I don't need it banned for everyone else.

Opt-outs aren't practical for the consumer and therefore don't work [1]. All that tracking/data brokering needs to be banned unless clear disclosures have been made and the consumer explicitly opts-in.

[1] I know: years ago I literally spent several 8-hour days opting myself out of just one kind of data broker (scammy online people search websites). I still haven't gotten around to doing that for my wife, who is less likely to engage in quixotic quests, and sees opting out as a pointless waste of time.