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Comment by speedgoose | Hacker News Reader

The brand is absent from most countries.

So is it NOT one of the most valuable brands in the world then? Despite Forbes' list of valuations? What exactly in the original comment about the strength of the brand do you even think is incorrect?

The original comment isn't about the value of the brand according to Forbes, but the strength of the brand.

I just say that the brand is strong only in USA but not so much outside. Not many people care about or even know the brand in most countries. So it's not a lot of strength worldwide even though it's valuable in Forbes and very strong in USA. Coca-Cola or Apple are much more strong worldwide.

Oh you named 2 stronger international brands. Obviously jet.com should have been kept then. Way to completely miss the forest for the trees.

Sorry I didn't want to upset you.

I'm not upset, I'm just absolutely baffled that there's such disagreement with the idea that you can be one of the best in the world at something without doing it all over the world.

As an American I have never purchased anything from Timmies or Tesco but I consider them strong brands.

Depends how you look at it. I'd say that if you value brand based on its recognition and not on its revenue/profit then Walmart is not one of the most valuable brands in the world. Just looking at the Forbes list i really doubt that MasterCard is less recognised around the world as SAP or Walmart, or Home Depot (operates in 3 countries) is more recognisable as Gillette or Ford... Forbes list should really be called "Worlds most valuable companies" not brands.

> The brand is absent from most countries.

Who cares? Countries are not all equal. This is one of those "Either the sun will come up in the morning, or it won't. Two choices; fifty-fifty" arguments.

> Just because it's an almost entirely American brand doesn't change anything GP said.

I simply disagree that's a strong brand worldwide because it's only a USA brand.

Walmart has stores everywhere but the North & South Poles. There's a reason they employ over 2.3 million people.

No one even said "strong brand worldwide" they said "one of the strongest brands in the world". Does a professional athlete have to compete overseas to be recognized as being exceptionally good at their sport, if they absolutely dominate in their home country, and their home country happens to be very significant in that sport? If you're going to get hung up on details, don't reword them.

Would someone who qualifies for the Olympics for the first time from a powerhouse country not qualify as "one of the best in the world"?

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