When Jet.com launched they had some promos going on so I wanted to check out what it was all about and ordered a bunch of stuff. I think at that point they had 2 day shipping over 25 without a membership.
Their signature purple package arrives on time, in a larger than expected box. I open it, and there's a smaller Amazon box inside. I open THAT and it has all my items. I got two receipts, one from jet.com and one inside the Amazon box with the actual cost of my stuff without the promo codes.
I don't know but something about this was poetic and funny about the world of venture funded startups.
Even now when I ship something from Walmart to my address it says Jet.com. hopefully it's not an Amazon prime wrapper anymore.