Ask HN: Amazon listing sold by Apple; majority of reviews say it's fake

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I was looking for a new USB-C power cable for my MacBook Pro and came across this prominent listing on Amazon.

https://www.amazon.com/Apple-USB-C-Charge-Cable-2m/dp/B01MQ5Z080

At first I thought, great deal. Then I started reading the reviews and looking at the user posted pictures. Most reviews all claim this is a not an official Apple cable, and the very top review scarily says: "THIS CAUGHT MY COMFORTER ON FIRE!"

How can this listing be claimed sold officially by Apple[1]? Doesn't Amazon verify name brand sellers?

[1] https://www.amazon.com/stores/Apple/page/77D9E1F7-0337-4282-9DB6-B6B8FB2DC98D

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