I was a Strava premium subscriber until the summit packs came along. It made little sense to maintain 2 of the 3 available subscriptions to get the 50% of features you wanted from each of the training and analysis packs, when you could just go down the road and pay a single fee to training peaks for what turned out to be a better training and a vastly superior analysis experience.

Then Strava ditched the chronological feed (it came back a month or so ago) which made sense only to those for those trying to use it for something other than seeing which of your mates ran this morning. Then came posts, and suddenly your feed was full of quasi-motivational clip art from the bloke you met one time at a park run.

And of course Strava's route planner has fallen behind those offered by Ride with GPS and Komoot, although they seem to have given it a bit of attention lately.

I don't want Strava to die, but they forgot who their customers were and went on a 2 year bender chasing casual users. It was already a big task to convince folks you burned to move their money back, but it's going to be herculean having taken the torch to them again.