This analogy fails in principle.
For this analogy to be correct, there can be no equally populous squares. But there are equally populous squares.
For this analogy to be correct, there can be no equally populous squares. But there are equally populous squares.
So, no. One square dominates viewership (ie the town square <-> Google). You can switch to another square (ddg) if you want, but you don't get the viewership that you'd want to get the reach that you need.