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If a 550 million dollar acquisition is my fate after trying to compete with Amazon, I would look forward to it.

"... complex networks produce extremes of inequality, winner-take-all or winner-take-most distributions.", you would indeed become richer, society, not quite.

No problem, just try to make sure you have enough cash reserves to be able to keep up with Amazon in a price war and you also started in 2005 back when Amazon was still small and couldn't crush you like a bug.

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