I have noticed that people in hackernews generally tend to look things from a, excuse me for saying so, narrow business "make money" perspective. Or maybe it's somewhat US related, I'm not sure.
There are thousands of sites that don't live from advertising. Government, universities, and every public or even private institute has a site to provide information, news, announcements etc. There are also hobbyists' sites who are never going to make money from adverts.
Not everything should be reduced to a Facebook page.
Not everything should be about money.
First and foremost I think there is a need to recalibrate what matters and what actions that requires.